four Comedians paired with four of your beers

4 Comedians, 4 Beers

A Unique Comedy Show just for Breweries

4 comedians, 4 beers is a comedy show created just for breweries where we pair four great comedians with four of your great beers, all included in the price of the ticket. This show is designed to give the regulars something different and new patrons an excuse to come and try some of your beers. It’s low risk & no cash required from the brewery with the aim to be an annual or bi-annual event for people to look forward to.

“Laughs on tap was a fantastic way to fill our venue and showcase the beers, we have even seen it create some new regulars for our taproom. We cant wait to have it back again”

Blaise White, The brewery - Geelong
Need a reference? Contact Blaise: 0427902599

How it works

It’s a 90 minute show, including a break, featuring four great comedians (an MC, two openers and a headliner). The concept is each comedian is paired with a beer. Everytime a comedian comes out, the audience gets another beer to enjoy!

Working closely with the brewery around set up, marketing, ticketing, pricing & Start time, the show aims to bring in audiences of comedy and beer lovers alike for unique show that showcases the brewery and the comedians.

With zero upfront costs, there’s little risk for the brewery and the show is a true partnership with the aim of long term success.

Standard show format

“Thanks so much for organising such a great event.
The comments and feedback from everyone has been super positive.”

evan pritchard, owner, three dams estate

Benefits for the brewery

  • low risks & $0 cash required for the brewery

  • attract new patrons to try your beers

  • Give the regulars an excuse to come out

  • sell food, drinks & merch

  • start a event in a usual quiet period that gets people out to your venue

  • pre-sell beers!

  • Know numbers in advance to staff accordingly

  • Capture email details of all attendees for future marketing

“we didn’t know this place existed until i saw the ad for the show. we’ll be back”

audience member from a laughs on tap show

What’s Provided

  • 4 comedians

  • physical Marketing Collateral and design including Posters, Flyers consistent with the breweries branding

  • Social media posting

  • performance gear if required including staging, AV & lighting

  • Ticketing, check in & Door Sales

What’s required

  • 4 beers of your choice

  • Posters and flyers in venue and surrounding areas

  • social media support

  • space and seating

  • Food and drink for performers

“Goff’s comedy has turned our wednesday nights from our quietest, to one of our consiSTEntly busiest nightS of the week”

Dan Goff, Goffs RICHMOND

finances

The ticket price includes the cost of the comedy and the four beers provided by you, $30 + the cost of your beers. Ideally the cost per ticket is kept under $60. Whilst a high ticket price for a comedy show, with the beer included, buyers see great value in the price for a show and four beers. There’s even been people who brought tickets not knowing they got four beers as well!

A cost controlled approach to the beers in the form of pots or cans below max retail is ideal to keep ticket pricing as accessible as possible.

  • Zero upfront Cash costs for the brewery

  • Ticket price is $30 + the cost of the 4 beers

  • For every ticket sold you’ve pre-sold 4 beers!

  • Brewery paid via invoice within 5 Working days of event once money has been received from the ticketing provider

  • the MC throughout and to close the show will be promoting food, drink, merch, takeaways, brewery social media and any future events

50/50 split for any paid social media advertising if required based on ticket sales data. typically ranging from $50-200 and can be subtracted from the breweries final invoice

about me

Steven Bradshaw performs stand-up across Australia and New Zealand. Born in Melbourne with a background from the Cook Islands, Steven’s unique perspective is both hilarious and educational. He performs most nights of the week across Melbourne. HE has been recognised as one of the fastest up-and-coming comedians in Australia, headlining shows and supporting the likes of Dave Hughes, Jimeoin & Dane Simpson.

As A producer, Steven ran over 20 sold-out shows during the 2024 melbourne international comedy festival including the acclaimed & first ever all-pasifika line up show “uso funny”. he also runs weEkly comedy shows in and around melbourne and one-off shows in metro and regional victoria.

FAQ’s

  • We recommend serving tinnies or stubbies to make the staffs life easier. if serving pots there is ample time to pour the beers when the previous act is on and the MC will buy plenty of time in between acts.

  • The Comedians will be dependant on availability, location and the expected audience demographic. It will always be a mix of seasoned vets, established pros and rising stars who at a minimum have performed at The Melbourne International Comedy Festival.

  • That depends on your venue. shows can range from a small taphouse with 30 people to large rooms with 100+. It’s dependant on the size of your venue, available seating and the ease of your staffs access to serve the beers.

  • For some! But not for most. People always stick around, finish of their beers.

  • That’s up to you! Some brewries will have a hard and fast rule of no substitutes, we’ve had audience members drink their beers and thier partners, 8 beers in less than two hours! Some are happy to swap with wine & basic spirits if it doesn’t imped the staff.

  • We reccomend making it an annual or Bi-Annual event! By limiting the amount of shows it gives patrons something to look forward too and a different set of beers to try.

Lets book a show!

To book a show, have a chat, ask any questions, please feel free to reach out on the below at anytime.

Phone: 0432670459
Email:  stevenbradshawcomedy@gmail.com